Once upon a time in the not-too-distant past you realized your business needed to get on board with Internet and World Wide Web, so you or someone else created your company website. How many years ago was that? Whether it was five years ago or fifteen years ago, you know on some level that your business website is woefully out of date – maybe not in terms of the factual content it conveys, but more in terms of design and aesthetics. But a new website investment just sounds like a time-consuming and expensive process you would rather do without. Unfortunately, doing so is hurting your company. It’s time to understand the business case for building a better business website in 2017.
Your Digital Calling Card
Having any old website just doesn’t cut it in the digital era of the 21st century. When you come across a business website online that’s old, clunky, and ugly, what does it say about that business? Some people might assume it means the company is not doing well financially if they can’t even afford to make a new website investment that brings them up to current standards and trends. Others might assume it means the business simply doesn’t care enough about the online population, which is pretty much everyone these days, so it’s another negative impression no business can afford. Either way, it makes a company look out-of-step, indifferent, and in trouble. Before the Internet came along, business cards were super-important, and people went to great lengths to make sure their business cards looked professional and creative. Today you have to think of your company’s website as a digital calling card every bit as important as the old-school business card was – even more so when you consider that your website has instantaneous global reach in a way old-style business cards never had.
More than a Pretty Face
When you spend the time and resources on building the best website possible, it can have dramatic bottom-line impacts on your business. Whether you sell products or services, your business website can be a powerful inbound marketing tool that not only attracts new customers, but helps you retain current customers by providing all kinds of engaging content. A new website investment should be all about getting real results that matter to your business. If you don’t even have any expectations from your current website, it’s time to explore all the different ways the right website can deliver business-enhancing outcomes from converting leads into customers, driving sales, keeping customers engaged with your brand, and so on.
Functionality and Flexibility
People wind up on your business website for a reason. They’re looking for something, whether it’s an answer to a question or a solution to a problem. Can they easily find what they’re looking for on your current website? Does your website easily render well no matter what kind of device is being used to browse the Internet? This is especially important when you consider the wide range devices in use today – desktops, laptops, tablets, and smartphones. Your site needs to be optimized and fully responsive so it works well on all possible devices.
Here’s what should seal the deal for you – go visit the websites of some of your competitors. If your site pales by comparison, then a new website investment ought to be right at the top of your agenda for the first quarter of 2017, which will be coming to a close before you know it. If you’re ready to put the WOW factor into your online presence, look no further than Website Design Aruba. Contact us today!