If your company’s website is little more than a kind of digital business card with basic information, you’re missing out on all the benefits you can reap from a truly professional business website that puts the WOW factor into your online presence.
You Intended to Get a Professional Website, but…
We’ve seen it happen over and over again – running your business is a more-than-full-time effort, so at some point you knew you needed a website and you went ahead and put something together yourself using one of the many free template sites out there like Wix or Weebly. It was fast and free and allowed you to check an item off your to-do list. Besides, you fully intended to do something much better when you had more time and resources to devote to it, right? But here you are however much time later, and you still only have that very basic site, and frankly it’s probably doing more harm than good.
Think of a Professional Business Website as a Solid Foundation
Yes, your company’s website does function as a kind of digital business card, and it’s out there for the whole world to see. Is it a business card that stands out as unique? Does it have the WOW factor you need? You want to get this right because people all over the planet are going have the first encounter with your business through your website. You want it to be thoroughly professional. That means professional original photos (not just a bunch of stock images) and videos, fully responsive design so it renders properly on any device, professionally written content, and much more. Do you have all those skills? Probably not. That’s why it makes more sense to work with a team of integrated professionals who all have the same goal: Building the best professional business website as possible for your company.
Your company website is the absolute solid foundation upon which is going to rest all your other digital and inbound marketing efforts. Your social media marketing involves short messages with the opportunity to get more information from where? Your professional business website! Here’s how it works:
- You mention a special deal on social media and then link to the deals page of your website with the full level of detail customers need and want.
- You’ve got information about an important upcoming event – you mention it in your social media and then link to the blog page where you have a full article about the event.
- You highlight a particular service in social media and then link to the page of your website with all the details on that service.
- You just wrapped up a significant project or event, so you mention it on social media and then link to the portfolio page of your website with a collection of photos about it.
Do you see a theme developing here? Your social media marketing always points back to the central place where everything comes from – your company website. When you think about it this way, can you afford to have anything less than a professional business website?
Now that you understand how critical it is for your company to build that solid foundation of a professional business website, don’t settle for what you can do yourself with Wix or Weebly. Website Design Aruba has website design packages to fit nearly any budget, and you’ll have a team of integrated professionals all working together for your business success. Contact us now to get started!